The Ultimate Guide to Selling on Indian Marketplaces: Amazon, Flipkart, Myntra & More

Intro: India's ecommerce ecosystem is booming, and marketplaces like Amazon, Flipkart, Myntra, and others offer powerful platforms for sellers to reach millions of customers. However, choosing the right one—and mastering how to sell on it—can make all the difference.

1. Understanding Marketplace Strengths

• Amazon India: Best for broad reach, strong logistics, brand credibility.

• Flipkart: High traction in Tier 2/3 cities, festive sales, Indian consumer focus.

• Myntra: Fashion-focused, curated platform ideal for premium clothing/beauty.

• Ajio, Meesho, Nykaa, etc.: Niche players that can offer high ROI in targeted segments.

2. Getting Started: Onboarding and Compliance

• GST registration, bank account, brand authorization.

• Product listing formats and templates.

3. Fulfillment & Logistics

• FBA (Fulfillment by Amazon) vs. FBM (Fulfilled by Merchant).

• Flipkart's Smart Fulfillment.

• Inventory planning, warehouse locations (e.g., FBF, Flipkart Fulfillment).

4. Visibility & Ranking Tips

• Importance of content: titles, bullets, images, A+.

• Using advertising tools (Amazon Ads, Flipkart PLA).

• Early reviews, pricing competitiveness.

5. Fees & Profit Margins

• Understanding commission, fixed fee, logistics fee.

• COD charges and return policies.

Conclusion: Each marketplace has its advantages—choose based on your product category, pricing strategy, and target market. Start small, test, and scale smart.